According to studies, Carousels are the most engaging Instagram post format, and those with eight or more slides tend to perform best. A mix of images and videos can also bring higher engagement to your account, and there’s plenty of creative use cases. We take a look at five ways you can use the carousel function on Instagram in a meaningful way for fans.
Instagram Reels - Do They Work?
Tips for Maximizing your Instagram Bio Link
Three Ways to Use Emojis to Boost Results
Tips for Hosting an Instagram Giveaway
5 Bourbon Influencers to Follow During Bourbon Heritage Month
State of Social (August 2019)
State of Social (July 2019)
3 Tips for Running a Successful Instagram Takeover
Be on the Lookout: Checkout on Instagram
If you think about it, the changes that e-commerce has seen over the last two decades are beyond extraordinary. With the introduction of Amazon and eBay in the late 90s, to the digital marketplaces that are utilized in countless apps and websites, e-commerce is evolving right in front of our eyes. (Read more)
Holiday Insta-gifts
3 Tips for Instagram Story Highlights
Facebook + Instagram Best Practices: Key Takeaways
With organic reach on the decline, Facebook has released a “best practices” guide to help companies achieve more engagement on both Instagram and Facebook. While boosting a post is a surefire way to make it to the top of the newsfeed, we take a look at other tips from the guide for getting your content seen.
Is IGTV The Death of Horizontal Video?
State of Social (June 2018)
Louisville's Foodie Influencers to Follow
Louisville’s food scene is constantly evolving. Traditional comfort cuisine with a mix of southern flair, home of the Hot Brown and the arguably the best tap water on the planet. (They say that’s why the bourbon tastes so good.) Foodies in the Louisville area are sharing their favorite dishes on social around the city. We discuss our a few of our favorite foodie influencers.
Social Media Tips: Frequency and Best Time to Post
3 Ways to Effectively Use Instagram Polls
Instagram: When to Post, Create a Story, or “Go Live.”
Now that Instagram stories are picking up popularity, it can be difficult to decipher when your business should create a post, a story or go live. It’s important to diversify your strategy to keep the attention of your audience. We take a look at the frequency of postings and the types of content that should be included.