Selecting the right influencer is key to any brand campaign. We highlight three criteria you should use before a campaign begins.
Shifting from Influencer to Ambassador
5 Bourbon Influencers to Follow During Bourbon Heritage Month
State of Social (August 2019)
State of Social (July 2019)
3 Tips for Running a Successful Instagram Takeover
Meet the Influencer: Nashville on the Rocks
Nashville on the Rocks is a beverage focused Instagram account in Nashville. It began when three friends in East Nashville decided they wanted to document what they were drinking, and taking photos of their cocktails around Music City. We discuss with Abram, how it works when it comes to sharing an account with two other people.