With the growing use and popularity of emojis, it only makes sense for marketers to speak the same language as their audience. Not only do emojis humanize and add color to digital interactions, they also help make your brand more relatable, add context to your messaging and appeal to the emotions of your audience on a deeper level.
Here are three ways you can use emojis in your marketing to boost results.
Social Content.
Any easy way to encourage engagement on your social channels is to ask your followers to interact with your post by using an emoji. It can be as simple as asking them an open-ended question or to use a thumbs up or thumbs down emoji to agree or disagree with a statement. You can also use emojis in your social content to create eye-catching lists or add emphasis to the text in your post.
Ads.
When using emojis in paid advertising campaigns, make sure the emojis you use support your message and align with the brand’s voice. Start by incorporating them into your organic message first that way your paid posts feel more natural.
Subject Lines.
Use emojis to emphasize a certain point but make sure you aren’t using them to replace the text in your subject line. Since every email provider displays emojis differently, always test your emails to see how they look in different browsers and providers before you hit send.
Tell us how you use emojis in your marketing in the comments below and follow us on social at @TheGoSocial for more conversations around social media marketing.