According to studies, Carousels are the most engaging Instagram post format, and those with eight or more slides tend to perform best. A mix of images and videos can also bring higher engagement to your account, and there’s plenty of creative use cases. We take a look at five ways you can use the carousel function on Instagram in a meaningful way for fans.
Before and After Shots: A quick swipe can help your fans compare the old with the new and see instant improvement. From a new label to a room makeover, we love this use of the carousel.
New Product Reveal: Build anticipation with a swipe. Make your fans work for it and reveal your new product throughout a series of images. You can even show behind-the-scenes shots of the product being made.
Round-Up of UGC: Show your fans love by sharing their photos. A nice round-up is a great way to share appreciation from all your fans.
Voting: If you want to get fan feedback show a few options and have people swipe through to see which they like best. They can drop their feedback in the comments.
Event Recaps: It seems like forever since we’ve been able to attend events, but one day we will. Give fans a taste of the entire evening from start to finish with a series of images and videos from the event.
What ways have you used Carousels on Instagram? Tell us in the comments below or hit us up on social at @thegosocial.com