Eat. Drink. Social.
While the rest of the world has been shut-in, Nate Woodruff decided to pack his things up, get a van, and live the nomadic lifestyle. A former spirits ambassador, Nate combined his love for photography, the great outdoors, and whiskey in his incredibly popular Instagram account @WhiskyWithaView. Hear how he got started, how he works with whiskey brands, and where he plans to journey next on the latest episode of Eat. Drink. Social.
Influencer Power
There’s power in a collective, and that holds especially true for a group of whiskey influencers known as The Bourbon Alliance. We offered up samples of Buzzard’s Roost Whiskey for a virtual tasting with their team that resulted in a live tasting on YouTube, multiple stories and posts across bourbon influencers' channels, and a 90% increase in engagement on the Buzzard's Instagram account.
If you need to get a conversation sparked around a new release, be sure to reach out. Our new Influencer and PR division—IPG—can make it happen.
To Try in November: Instagram Carousels
According to studies, Carousels are the most engaging Instagram post format, and those with eight or more slides tend to perform best. We take a look at five ways you can use the carousel function on Instagram in a meaningful way for fans in this month's blog post.
New Features
Instagram users are now able to live-stream for up to 4 hours, with the option to archive their IG Live broadcasts for up to 30 days.
Snapchat recently gave all iOS users access to its Sounds option to add music tracks to their Snaps.
Facebook users can now sort the order in which content is presented (favorites, recent, or relevant) in their News Feed.
Instagram added a new post-level age gate option for brands to better protect young users.
Pinterest recently launched a new widget for iOS which allows its users to display a board on their home screen.