State of Social (November 2020)

Eat. Drink. Social.

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While the rest of the world has been shut-in, Nate Woodruff decided to pack his things up, get a van, and live the nomadic lifestyle. A former spirits ambassador, Nate combined his love for photography, the great outdoors, and whiskey in his incredibly popular Instagram account @WhiskyWithaView. Hear how he got started, how he works with whiskey brands, and where he plans to journey next on the latest episode of Eat. Drink. Social.

Influencer Power

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There’s power in a collective, and that holds especially true for a group of whiskey influencers known as The Bourbon Alliance. We offered up samples of Buzzard’s Roost Whiskey for a virtual tasting with their team that resulted in a live tasting on YouTube, multiple stories and posts across bourbon influencers' channels, and a 90% increase in engagement on the Buzzard's Instagram account.

If you need to get a conversation sparked around a new release, be sure to reach out. Our new Influencer and PR division—IPG—can make it happen.

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To Try in November: Instagram Carousels

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According to studies, Carousels are the most engaging Instagram post format, and those with eight or more slides tend to perform best. We take a look at five ways you can use the carousel function on Instagram in a meaningful way for fans in this month's blog post.

New Features

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