Social media is an ever-changing space that keep us on our toes. That said, we’ve laid out four trends for the new year to keep an eye on:
TikTok, it’s time to join. We predict that TikTok will continue to grow in both organic reach and audience. During the pandemic, trends showed that a wide variety of ages were logging on to the network. Unlike Instagram, TikTok is less about looking perfect and more about having fun. We expect more consumers and brands to gravitate to the platform despite privacy issues.
Coverage on Third-Party Channels: Posting on your own business pages is the cost of doing business, but the next frontier will be getting coverage on third-party channels, a.k.a. influencers’ pages. This third-party coverage is where you’ll really be able to get your brand in front of new consumers.
Video: Whether it’s live feeds or reels, we predict that video will continue to lead the way for the most engaging content on social. Brands will continue to seek ways to get creative on how to make affordable video for social.
Groups, boards, and more, oh, my. We think people will tap into social around interests. Whether it’s a Facebook group or Reddit, people are seeking ways to connect with others that have similar interests.