Eat. Drink. Social.
What started with a kickball friendship led to a thriving social whiskey account, podcast, and website. We sat down with Nashville-based John Edwards, one half of @dadsdrinkingbourbon, to hear how this duo grew their audience, work with brands, and encourage people to think differently about whiskey.
Football, Whiskey & PR
Denver-based Peyton Manning recently launched a whiskey in Colorado that was blended by the talented Marianne Eaves. From PR to influencer marketing, we helped introduce Sweetens Cove whiskey to the Mile High City for their launch event. Our PR efforts led to media interviews with 5280 Magazine, Denver Business Journal, Westword, Denver Life, and more, plus social influencer buzz helped to drive grassroots awareness online.
If you are in need of PR support, be sure to reach out.
New Features
After a few months of testing, Facebook has officially rolled out its new live audio rooms option, as well as podcast discovery and playback within the app.
TikTok recently launched a new feature called Jumps, which enables creators to promote third-party apps and experiences within video clips.
Instagram has announced a new affiliate program that helps provide revenue options to creators for product promotions.
Twitter has launched its first paid subscription offering, Twitter Blue, enabling users to pay a monthly fee to gain access to additional tweet features and tools.
Instagram has expanded Reel ads in all regions. These ads can be 30 seconds long and will appear between user Reels.
To Try This Month: Up Your Hashtag Game
In the algorithm game, we’re all trying to crack the code. In this month’s blog post, we take a look at three different types of hashtags you can use to get in front of new audiences.