Eat. Drink. Social.
In honor of National Beer Day, we’ve rounded up three episodes of our Eat. Drink. Social. podcast where we had the chance to sit down and interview folks in the beer industry. Get ready to kick back, crack open a cold one, and press play.
From Mel Fox and Alicia Valenski (@workforyourbeer) who talk about the best brewery taprooms where you can get in a workout, to Jackie Dodd-Mallory (@thebeeroness), author of three beer-centric cookbooks, and David Coors of AC Golden Brewing in Golden, Colorado, who discusses beer branding and @ColoradoNative, made only with Colorado ingredients.
Check out Eat.Drink.Social. here and wherever you listen to podcasts.
Influencer Giveaway
Want to reach a new audience quickly? Tapping influencers and relevant partner brands is a great way to get a burst of engagement and followers. We partnered with Colorado-based Damn Good Spirits and Oliko Ginger Beer for National Moscow Mule Day. The contest was led by a local foodie influencer who asked her followers to tag a friend to enter and share her IG story for an extra entry. The contest resulted in 300+ entries and a serious spike in engagement and followers on the brands' accounts.
New Features
TikTok recently added an automated response option for messages to business accounts making it easier to manage common queries and provide relevant information.
Twitter is looking to launch Spaces for all users this month.
Instagram users will soon have the option to save Stories as drafts to be posted at a later stage.
TikTok has added a new comment review option, giving creators more control over the comments that appear on their clips.
To try this month: IG takeovers!
Every now and then it does an account good to bring in a fresh voice, and an Instagram Takeover may be just the thing. Visit our blog to see lessons learned from our recent IG Takeover with Wine Country Women as they featured women from wine country on their account in honor of International Women’s Day.