There are times when you want broad awareness and then there are times you really want to hone in to a certain zip code. We’ve pulled together five tips for localizing your content on social media and reaching the right target.
Hashtags: Research the most popular local hashtags that are relevant to your brand. For example in Colorado #303eats or #5280eats are popular hashtags for food-related accounts and also leverage the area code of Denver (303) and play off 5280 (the altitude at which Denver resides).
Location Tags; It goes without saying that tagging the location you want to target on a post is a good idea when going locally. Some scheduling platforms don’t allow location tags so you’ll need to go back into the post and them manually.
UGC: Feature some local content from popular content creators in the area and be sure to tag them. Whether it’s a beautiful sunset photo or a scene from a local restaurant or event. Make sure you tie it back to your brand so it doesn’t stick out.
Paid Ads: Targeted social ads are an easy way to get your content in front of the right people. You can even upload a list of zip codes on Facebook to target people in the right area.
Influencers: Partnering with local influencers for a giveaway or feature is a great way to embed yourself quickly. They’ve already spent the time building credibility with a local audience and have people’s ears and eyes.
These are our top five tips. Be sure to let us know yours in the comments below or follow us on social for more tips and conversation.