Content creation is an ongoing process and sometimes “feeding” the feed can be tiring. That said, the “every day” can actually be a great place to source content. People love an inside look into how businesses run and the people behind the business. Here are three ways you can use that to your advantage.
Place: From the break room to the tasting room, people love getting an inside peek into your business. Take people on a video tour and don’t forget to share remodels or travels to new places.
Process: Whether it’s a bottling line or filling a barrel, showcasing the process of how your product is made from start to finish is interesting content. Look for content that could have an ASMR affect. There’s something mesmerizing about a bottle being filled with booze.
People: Sure you may be used to seeing your team but others aren’ t. Consider a series of “Meet the Team” posts - share short snippets or Q&A’s. If you’re a one-woman-show consider a “Day in the Life” series. You’d be amazed what people find interesting.
What other ways do you use behind-the-scenes content to draw fans in? Tell us in the comments below or follow us on social.