With the rise of TikTok and Reels the right audio because a lot more important. If you pick a trending tune that can get you better placement in the feed and we could all use an algorithm boost. We share three ways you can play with audio to try to get the best reach possible.
Check out what’s being used.
Instagram will show you how many times a song has been used on a reel. Use this info to decide on one song over another. A song that’s been used 2K + times versus one that’s only been selected 12 may be the better bet.
2. Follow a Playlist. Remember the.good old radio shows that did a countdown of popular songs - think billboard charts? TikTok offers something similar with its viral playlist. You can see what songs are the most popular in the moment by hitting the playlist.
3. Go on a scrolling spree. Check out the reels on your brand’s For You Page or on your followers’ reels. If you notice a song that’s being used frequently it is obviously a song that resonates with your fans. If it also makes sense with your brand, join in on the fun and added it to your video.
Tell us your tips for finding trending music in the comments below and follow us on social for more content tips.