Go Social turns 10
It’s hard to believe what started as a small “what if” is now a full-fledged business that’s turning ten. Through the housing crisis, a pandemic, the rise of influencer marketing, the birth of TikTok, and more, Go Social has been a ride. Follow along on our social media as we highlight our Go Social Top Ten (#GoDecade) featuring content tips we've learned along the way, milestones to remember, and our favorite projects. Thank you for being a part of the journey.
Eat. Drink. Social.
Samara Harris, founder of the @BlackBourbonSociety, decided to challenge the stereotype of whiskey as a drink for middle-aged white men. We talk with her about the formation of the Black Bourbon Society, how whiskey brands handled the Black Lives Matter movement, and what whiskey she likes to order when out on the town (Atlanta) in the latest episode of Eat. Drink. Social.
New Features
After a few months of testing, Instagram users are now able to pin up to three comments within their post interaction streams.
Twitter added a new message overlay window allowing users on desktop to respond to direct messages without having to leave their main tweet feed.
Instagram rolled out a new Shop section in its Explore discovery listings that showcases a range of buyable items within a single feed.
Facebook has provided another way for users to engage within Messenger video calls by expanding its screen sharing options to both Messenger Rooms and the mobile app.
TikTok recently launched Gamified Brand Effect templates to help brands build more interactive promotions.
To Try in August: Emojis = Engagement
They’re small but mighty. This month we take a look at how the use of emojis can drive an increase in engagement. Check out our blog for three ways you can incorporate emojis into your communication while still having customers take you seriously.