Eat. Drink. Social.
In a recent episode of Eat. Drink. Social., we discuss quarantine takeout and how to best support local businesses during these challenging times with Yelp Colorado’s Community Manager, Matt Careccia. He also shares his Mile High Munchies guide with us in honor of 4/20.
Featured Event: TN Hand Sanitizer
One word we’ve heard throughout this pandemic is “pivot.” Old Forge Distillery in Tennessee did just that when they shifted gears from moonshine to hand sanitizer providing thousands of gallons for the state of Tennessee. We helped spread their good work on social and local and national media, securing hits with NBC, FOX, and other regional pubs. Their social posts concerning the donations were some of the top-performing posts of the month, reconfirming that people do like to read about good acts on social.
New Features
After over a year of testing, Instagram users can now check their Instagram DMs via desktop.
To make it easier to shop in-stock products on the platform, Pinterest has added some more refinements to their new Verified Merchant Program including a new ‘Shop’ option to existing Pinterest boards as well as a new ‘Shop’ tab in the search results.
Facebook has launched its new Care Reactions to give users another way to express relevant emotion amid the COVID-19 crisis.
TikTok’s new Family Pairing function gives parents the ability to link their child’s account to theirs to help manage their kids' time in the app as well as protect them from potential predators and offensive content.
In order to help businesses impacted by the COVID-19 shutdowns, Instagram has released its new gift card, food order, and fundraiser tools for Stories and profiles.
To Try in May: Live Video
Whether it's improving SEO in the long run or getting more engagement and people to your page in the short-term, there’s no doubt that video is a great tool to leverage, and the live function on social makes it easy to create video and engagement. We share three tips for going Live via our first video blog post (aka vlog). Read more here...