Video is king on social and studies show it engages users for longer and often gets more play in the feed, but not every client has a big enough budget to do monthly shoots. We share a few tools for creating a video effect with a simple smartphone.
Canva: This popular design app now allows you to use animations - from quotes that move to images that pop up you can add movement without much effort.
iMovie: Have a Mac? Chances are it comes plugged in with iMovie. This simple software allows you to edit with ease. If you don’t have video footage you can string together a series of photos and/or text screens. Just add a few transitions and you have a quick video.
Pixaloop: Turn a grey sky into a beautiful sunset and watch the clouds roll by or animate water in your photo. Pixaloop is a great app that has a free and pro version and creates quick video snippets using existing photos.
Reels: Shoot straight from your phone using Instagram’s latest feature - Reels. Reels allow you to add music, edit and even include tags and filters. You can also take pre-recorded video and upload to Reels if you want something a bit more polished.
Those are four quick tools for adding video to your social media without a high price tag. Tell us your favorite apps or programs in the comments below or follow us on social media.