Eat. Drink. Social.
This International Women’s Day we give a nod to all the great women featured on our Eat. Drink. Social. podcast from an interview with Kentucky’s First Female Master Distiller, Marianne Eaves, to Natalie Migliarini of @BeautifulBooze, one of the first female cocktail influencers, to our latest interview: Michelle Mandro, founder of Wine Country Women.
Check out Eat.Drink.Social. here and wherever you listen to podcasts.
Influencer Power
When Ale-8 wanted to rebrand Diet Ale-8 to Ale-8 Zero Sugar, we tapped influencers in key markets to help spread the word that this was the same great product inside the bottle but with a new name and label. Influencers helped to drive awareness with posts, stories, and even a local TV appearance. Influencers can be a great grassroots way to spread the word about a product.
If you want to tap into influencers to help spread your brand news be sure to reach out. Our new Influencer and PR division -IPG- can make it happen.
New Features
Instagram launched a new Professional Dashboard to make it easier for creators to access relevant tools to help maximize and monetize their performance.
LinkedIn rolled out new control features enabling users to restrict who can reply to their posts as well as what they see in their feed.
TikTok has added a new Q and A option where users can pose questions to creators that can later be answered in future video clips.
Pinterest launched a new "dynamic creative" automated ad targeting and creation process allowing advertisers to better target the right audiences.
To try this month: Finding the Right Influencer
Marketers continue to increase their investment in Influencer Marketing, but working with the right influencer is key. We share three ways you can help narrow your search for the right influencer, whether that’s a specific geography or a certain mindset.