Eat. Drink. Social.
Changing your lifestyle for the better in 2021? We talk with Abbi Oettel of Chibo, an interactive cooking platform from GE Appliances that features social influencers as hosts. Abbi shares how social influencers can monetize their content using the platform and how the platform allows fans to closely connect with their favorite foodies like Joanne Molinero of TikTok Korean Vegan fame. The platform has seen real success with niche audiences like plant-based cooking.
Check out the most recent episode of Eat.Drink.Social. here and wherever you listen to podcasts.
Influencer Power
Buying local has been a movement for years, but now that the pandemic shutdown has affected so many small businesses, people are even more motivated to support. By building strong relationships with local influencers year-round, you can lean on them to rally customers during tough times. We helped State 38 Distilling in Golden, Colorado, get the word out about curbside orders and their release of new whiskey by tapping into local bourbon and events influencers like @MileHighWhiskeyGuy and @YelpColorado.
If you want to start building relationships with local influencers, be sure to reach out. Our new Influencer and PR division, IPG, can make it happen.
New Features
Instagram users now have the ability to search via keyword instead of just profiles and hashtags.
To help keep users better informed, Facebook will start sending users notifications about posts they’ve engaged with that have later been identified as untrue.
Twitter has provided more options for sharing tweet conversations through their new integration with Snapchat, which will enable users to post tweets within their Snaps.
LinkedIn recently added new company page roles in order to give page admins more ways to manage their presence on the platform.
Instagram recently added some new additions to the creative options in both Reels and Stories.
To Try in January: IG Page Checklist
Is your Instagram account working as hard for you as it could? From features to bio tips, we breakdown a list of items to check as you head into 2021.