Planning a successful social calendar includes looking at current trends and planning ahead. We’ve pulled together some key events, holidays and overall themes to consider as you map out your social calendar.
Drink Trends:
Garden Garnishes: Fresh is best and the summer time is perfect for fresh herbs and fruit.
Starlight moments: We’re sipping whiskey under the stars and around the campfire. Summer is a time to really push those outdoor gathering opportunities.
Bourbon Refresh: Weave in the right mixers to give any spirit a summer makeover. We’re talking Lavender Whiskey Sours and Grapefruit Thyme Bourbon Smashes.
Sweet Treats: Shaved ice and Boozy milkshakes are now on the menu.
Events:
The Summer Olympics are kicking off in late July as is the Tour de France, Wimbledon and the WNBA which has been gaining steam.
I Do: Wedding season will also feature prominent.
Hit the open road: Summer is the time for roadtrips.
Holidays:
July 4th: Bring on the Red, White + Blue Cocktials
National Bourbon Day + Old Fashioned Day - June
National Rum Day + Rum Cocktails (Pina Colada Day, Daiquiri Day, Mojito Day) - throughout July + August
National Scotch Day (July 27)
National Tequila Day (July 24)
Let us know what summer topics you’re leaning into in the comments and follow us on social for more discussions.