Eat. Drink. Social.
Health and wellness both continue to trend in 2020. We catch up with Jesse from @TheMocktailProject on a recent episode of Eat.Drink.Social this Dry January to learn about his journey and how he uses social to promote mocktail recipes.
To hear Jesse and other interviews with food & beverage influencers (including our top 3 most listened-to episodes in 2019: Sacramento's @BorderlandsBakery, Florida’s @TampaWingman, and Denver’s @Apartment_Bartender), subscribe to our podcast on Apple Podcasts or wherever you may listen.
Spotlight: New Year = New Milestones
We helped spirits giant Brown-Forman Corporate kick-off their 150th anniversary with updated social assets, an anniversary hashtag, and 150 unique stories set to roll out throughout 2020. Think about how you can bring milestones to life through social and create ongoing momentum over an extended period of time.
Social by the Numbers
Instagram was the stand out network of 2019 with more brands flocking to the network to promote their products on the feed as well as Instagram Stories. Social Media Today pulled together a quick recap of Instagram Story stats in a recent article.
500 million people use Instagram Stories every day.
One-third of the most viewed stories are from businesses.
Brands post an average of 2.5 stories a week.
New Features
Instagram is rolling out Group Stories, a collaborative story multiple people can contribute to which could be a useful tool for conferences, events, and more.
Admins of LinkedIn Groups now have more control, including reviewing new posts before they go live in a group which may cut down on spam.
Your Bitmoji could be famous. Snapchat is launching Bitmoji TV where your character can star in its own series.
Scaling Your Influencer Strategy
Whether you’re cultivating a relationship with a current brand fan or wooing someone new, influencer marketing is a great way to get a third-party endorsement and create buzz outside of your own feed. We share two strategies for reaching out to influencers who may help put your brand in the spotlight.Read more here...