Kala Maxym believes that music can impact how you perceive your next glass of wine or cocktail. She’s merged her love of music with wine and spirits to come up with a tasting experience that taps all your senses.
No and Low alcohol brands aren’t just for Dry January anymore. We sit down with Ila Byrne, co-founder of Parch Spirits (@drinkparch) to hear how her brand came to life and what marketing strategies she uses to raise awareness.