70: @themindfulmocktail

As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor.   She also shares her tips for gaining engagement on social from a punchy first caption line to trending audio and colorful cocktails.

DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).

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