Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.
DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).
To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play, Spotify, and more.
To stay up-to-date on social news, be sure to follow Go Social on Twitter, Facebook, and Instagram.