From seasonal craft cocktails to building a following of more than 500K on TikTok we talk to Julianna McIntosh on how she turned a COVID hobby into a real business. She discusses the use of Instagram Reels, figuring out the TikTok algorithm and thrifting for some great cocktail glassware.
“It’s like the algorithm knows for TikTok. They know when you are doing this for a job. They know when you’re not having fun, and it just stops growing. Once you let that go and you completely do what you want to do regardless of the comments that are out there, and you get in that flow of creativity, it gets reciprocated back with followings and a really great experience.” - Julianna McIntosh
DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).
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