53: @thelucasassis

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TikTok Tequila expert Lucas Assis (@thelucasassis) joins the show to chat about "BarTok," authenticity in tequila, and his personal mission to stop us from buying celebrity tequila brands.

People are interested in stories and history. If you can (on TikTok), share a story about the classic cocktail you’re making.
— Lucas Assis, @thelucasassis

DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG).

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