Eat. Drink. Social.
We welcome cocktail creator Julianna McIntosh (@join_jules) to Eat. Drink. Social. on our latest podcast episode. Julianna has taken social media by storm with her simple cocktail creations garnering more than 500,000 fans on TikTok. She shares a few drink tips, her take on TikTok versus Instagram, and how she’s winning over fans with short videos shot on her iPhone.
Colorado became the 38th state on August 1, 1876, and State 38 Distilling in Golden, Colorado, has always leaned heavily into its Colorado roots. It was only natural that the brand marked the occasion with a limited-release bottle, featuring artwork from a local artist and a barrel proof whiskey. We helped the distillery bring the promotion to life, from label design to PR coverage in KDVR, 5280 Magazine, Westword, and more. We also invited influencers in to help us spread the word about the new package. The result was a record sales weekend for the distillery and expanded awareness of the parent brand.
If you’re interested in generating buzz for your brand, set up some time to talk!
New Features
In order to boost Reels engagement, Instagram recently added a new Audio tab to its search options.
Twitter launched a new co-hosting option for Audio Spaces, helping to free up speakers and improve engagement.
LinkedIn has refined the "People You May Know" recommendation algorithm to help maximize connection opportunities.
Instagram is removing swipe-up links for stories and will be replaced by a new Link Sticker option.
To Try This Month: Social Media Brainstorm
We recently tweaked our process to think ahead for creative content. As part of our new creative process, we looked into how to host a successful brainstorm. Check out our tips in this month’s blog.