Eat. Drink. Social.
Love your beer, and your body. Mel Fox and Alicia Valenski of @WorkforYourBeer, have launched on to the beer influencer scene with their part-beer, part-fitness channel. We get to know the Charlotte, North Carolina-based duo on our latest episode of Eat. Drink. Social. and find out how the channel came about and how the pair grew their following.
Check out the most recent episode of Eat.Drink.Social. here and wherever you listen to podcasts.
Influencer Power
From an unboxing one-off to a long-term relationship, there are many ways you can interact with social influencers. Follow along our journey as we turn our influencer efforts into a full-blown ambassador program for coastal lifestyle company Toadfish Outfitters. From identifying the right people to creating the right offer, we share our tips on building long term relationships with people who can help grow your brand.
If you want to start building relationships with local influencers, be sure to reach out. Our new Influencer and PR division, IPG, can make it happen.
New Features
Instagram launched a new "Professional Dashboard" to make it easier for creators to access relevant tools to help maximize and monetize their performance.
LinkedIn rolled out new control features enabling users to restrict who can reply to their posts as well as what they see in their feed.
TikTok has added a new Q & A option where users can pose questions to creators that can later be answered in future video clips.
Pinterest launched a new "dynamic creative" automated ad-targeting and creation process allowing advertisers to better target the right audiences.
To try this month: IG Design Trends
The feed is always evolving and in 2021, expect to see more humor, more “real,” and more creativity. We’ve scoured the web for trends to try in the new year.