Thanks to Instagram’s rapid growth, the platform has introduced numerous algorithm changes over the years - making organic growth and reach a lot harder to achieve.
And while increasing your organic reach may seem challenging, it’s not impossible. Here are three simple ways you can combat the current algorithm and grow your audience.
Publish stories regularly
Instagram Stories are great - not only because they allow people to get a more personal look at your business, but because they prove to potential followers that your account is active and engaging. Stories are located right above the newsfeed making them impossible to miss, so they’re great for brand exposure as well.
Stories are searchable by location and hashtags, so be sure to use location and hashtag stickers to increase your discoverability.
Use the right hashtags
Hashtags are crucial on Instagram because they help users discover your content. When coming up with the proper hashtags to use, make sure they are not only relevant to your post, but there is also a mix of trending, general, and industry-specific hashtags. Using diverse hashtags will broaden your audience.
Be consistent with your posting
Even though the old reverse-chronological feed is gone for good, the algorithm can still work in your favor if your content regularly receives engagement. Check the insights feature on your Instagram Business account to see when your followers are most active and then plan your posts around that time. If the initial round of engagement is high, Instagram is more likely to push your post higher up in the feed.