State of Social (July 2018)

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Eat. Drink. Social.

 

Our first podcast episode is here! Tune into Eat, Drink, Social. We discuss with J.C Phelps, a Louisville foodie influencer, how being vulnerable and real in an over-saturated social world can greatly impact engagement and resonate with your audience.

Top Performing Post

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Create nostalgia. Be conversational. This post brought in more than 500 likes and more than 60 shares organically on Facebook. What questions can you ask to stir conversation? How can you get people talking on social?

New Features

Instagram IGTV: It’s biggest update yet, Instagram introduces video. How will this pan out for competitors like YouTube and Snapchat?

Twitter Live Video:  Twitter is stepping up its game by incorporating more live news events into your feed, whether that’s a relevant sporting event or a natural disaster in your area. Thanks for keeping us in the loop, Twitter!

Facebook Snooze Button:  Ever read a spoiler online before you’ve watched the last episode of the season? No big deal. Facebook lets you mute keywords from posts by choose the ‘Snooze’ button.

Snapchat Purchases: Buy tickets to games or concerts right in the SnapChat app. Pretty cool huh? No need to head over to Safari.

Want to try a new feature? Let us know!

July Stats...

79% more engagement occurs with
posts that tag a location. Learn more...

81% of small and medium businesses
use some kind of social platform. Learn more...